For example, 2020 data from Statista shows that apps have reached
over 3 million downloads for Android and over 2 million for iOS apps. Moreover,
2021 market share projections predict that 59% of global revenue will come from
mobile phones. Meanwhile, 2016 reports show that the market for chatbots was
estimated to be worth a little over USD 190 million. By 2025, it is expected to
increase by nearly 24% to a value of USD 1.25 billion.
With this in mind, marrying chatbots to mobile apps is like a match made in (business) heaven. Here
are a few ways chatbots can make your business app better.
Benefits
Excellent Customer Service
Chatbots, especially those powered by artificial
intelligence, are efficient tools capable of responding 24/7 to customer
queries, thereby reducing client wait time and increasing the likelihood of
sales.
Customized Experience
Based on intent and app behavior, a chatbot can make highly personalized product
recommendations and make choices that usually suit the settings and needs of the
user, thus creating a personalized journey for each client.
Strengthens Marketing Efforts
With the use of chatbots in mobile apps, businesses may gather a wealth of
demographic and engagement data that can be utilized to improve each customer's
experience and support wider business marketing strategies.
Enhanced Onboarding
A significant percentage of consumers never use an app again after the first
time, according to numerous research. Why? A lack of clarity on what the app
contains and how to use it. An intelligent chatbot can be particularly helpful
in these situations by interacting with the user from the onset. Users can be
guided by a chatbot through all app features, significantly reducing the chance
of misunderstanding.
Use Cases
Many industries have already recognized the benefits of using chatbots in their
mobile apps. Some of which include:
Finance
Companies like Bank of America and PayPal have integrated chatbots in their
applications to engage with customers via text and sound about questions,
investment opportunities, payment tracking, and other financial matters.
Healthcare
Chatbots provide critical and possibly lifesaving advice in a fraction of the
time one would probably have to wait to see a doctor. These types of apps are
not meant to replace doctors but to support an already overwhelmed system.
Medical bots can provide interim health guidance. A virtual radiologist bot was
developed by radiologist experts at the University of California (UCLA) that can
assist patients and those looking for care by providing insightful answers to
their concerns. The AI-based bot can give the doctor clinical patient data and
can give the patient a thorough treatment plan. Bot Libre's parent company
Paphus Solutions has developed several medical, first aid, and health and
fitness chatbot apps for their clients across North America, Europe, and Asia
using the Bot Libre platform.
Shopping
Stores like eBay and Whole Foods have created apps that have intelligent
chatbots that help customers browse products, and in the case of eBay, act as
personal shopping assistants offering suggestions based on uploaded pictures.
Chatbots in the retail industry has become increasingly popular. A study showed
that 70% of millennials and Gen Z were willing to use chatbots to make purchases
of consumer products from applications.
Learning
As learning is no longer defined by the four walls of a classroom, virtual
educational tools have increased in popularity. Bot Libre’s English Tutor app
includes an intelligent chatbot that teaches English through regular
conversation, offering a wide range of topics for the user to choose from. The
app offers 24.7 learning availability, provides new and exciting learning
techniques, creates a marketplace for English teachers, and is Self-paced.
Another example comes from Duolingo. Through their app, users can practice their
chosen language with a bot that develops in intelligence as more people use
them.
With open source platforms like Bot Libre, people can build their own
chatbots with little to no programming and attach to their mobile apps using the
open source Bot Libre mobile SDK and web API.
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For further information contact:
sales@botlibre.com
Instagram, Twitter and YouTube - @Bot Libre
